As Memorial Day approaches, Mitch Gould, founder and CEO of Nutritional Products International (NPI), is urging Americans to take time to reflect on the true meaning of the holiday and recognize the service members who gave their lives in defense of the country. Observed each year as a national day of remembrance, Memorial Day honors the men and women of the U.S. Armed Forces who made the ultimate sacrifice while serving.
“Memorial Day is about remembering the courage, sacrifice, and commitment of those who gave everything for our country,” Gould said. “It is also a time to appreciate the freedoms and opportunities we enjoy because of their service and the sacrifices made by military families throughout generations.”
Gould, whose career spans more than 35 years in retail distribution, manufacturing, and brand development, said Memorial Day also reflects values that have shaped both American entrepreneurship and personal resilience. “In business and in life, success is built on perseverance, discipline, loyalty, and sacrifice,” Gould said. “Those values are deeply connected to the spirit of Memorial Day and the men and women who served our country.”
Gould’s recently released memoir, The Blonde, the Ferrari, and the Kwan: The Quintessential American Success Story, reflects on the personal relationships, life experiences, and career journey that helped shape his path from a Brooklyn upbringing to building partnerships with major retailers, athletes, entertainers, and consumer brands across the United States. Over his career, Gould has helped launch and expand brands into major retail channels including Amazon, Walmart, Costco, CVS, Walgreens, GNC, 7-Eleven, Home Depot, and Lowe’s.
Through NPI’s proprietary Evolution of Distribution® platform, the company helps domestic and international brands navigate the complexities of entering and scaling within the U.S. retail market. Gould emphasized that the values of service and sacrifice are deeply connected to American entrepreneurship and the opportunities available in the country.
“As we gather with family and friends this Memorial Day weekend, it is important that we never lose sight of why the holiday exists,” Gould added. “We owe a debt of gratitude to those who served and sacrificed for this country.”
The message from Gould comes at a time when many Americans are reflecting on the meaning of the holiday, which has become synonymous with the unofficial start of summer. However, Gould’s call to remember the fallen and appreciate the freedoms and opportunities their sacrifice affords is a timely reminder of the values that underpin both national identity and entrepreneurial success.
