ONAR Holding Corp. (OTCQB: ONAR), a marketing-technology firm and agency network, has entered into a definitive agreement to acquire Retina.ai, a leading AI marketing intelligence platform renowned for its early customer value prediction capabilities. This acquisition is poised to merge Retina.ai's advanced technology with ONAR's Cortex predictive analytics engine, thereby enhancing ONAR's ability to forecast critical metrics such as customer lifetime value (CLV), churn, and campaign ROI prior to ad spend.
Retina.ai's platform, which boasts clients like Unilever and Dollar Shave Club, is expected to significantly bolster ONAR's SaaS offerings. The integration promises to unlock cross-sell opportunities and further embed real-time data insights across ONAR's portfolio, marking a strategic step forward in the company's mission to leverage AI for marketing excellence. While the financial details of the acquisition remain undisclosed, the move underscores ONAR's commitment to expanding its technological capabilities and market reach.
This acquisition is indicative of the growing importance of AI and predictive analytics in the marketing sector, offering businesses the tools to make more informed decisions and optimize their marketing strategies for better outcomes. For more information on the acquisition, visit https://ibn.fm/3I14d.
