As consumers gain access to more food choices than ever before, wellness experts are emphasizing the importance of looking beyond calories alone. ORGANA International, a Utah-based wellness company, is highlighting the concept of 'hidden hunger'—a condition where individuals consume adequate calories but still lack essential nutrients due to poor food quality or limited dietary variety.
'Many people think nutrition begins and ends with calories, but today's wellness conversations are increasingly focused on nutrient quality,' said Larry Mills, CEO of ORGANA International. 'Consumers are paying closer attention to where nutrients come from, how foods are produced, and how they can support a more balanced approach to nutrition.'
Nutrient density refers to the concentration of beneficial vitamins, minerals, and other naturally occurring nutrients in a food relative to its calorie content. Foods that are rich in nutrients but low in calories are considered nutrient-dense. Factors influencing nutrient intake include food quality and sourcing, dietary variety, consumption of whole and minimally processed foods, and individual wellness goals.
The shift toward nutrient density has implications for consumers, the food industry, and public health. For individuals, understanding hidden hunger can lead to more informed dietary choices, potentially reducing the risk of nutrient deficiencies that contribute to chronic health issues. For the food industry, this trend may drive demand for products that emphasize quality over quantity, such as organic, whole, and minimally processed options. Public health campaigns could also benefit from focusing on nutrient density rather than calorie counting alone.
ORGANA International offers products aimed at supporting daily wellness, including its Fulvic Acid Trace Mineral Drink, which is formulated with plant-derived fulvic minerals and naturally occurring trace minerals. The company also provides Liquid Oxygen and Essiac Tea formulations. Consumers can explore these products on the company's Amazon storefront and learn more at organa.net.
'Today's consumers are becoming more informed about nutrition than ever before,' Mills added. 'The conversation is evolving from simply eating enough food to understanding the quality and diversity of nutrients that contribute to overall wellness.'
The company, founded in 1997 and headquartered in Springville, Utah, specializes in natural wellness products, including trace minerals, liquid oxygen, magnesium creams, and detoxification teas. ORGANA holds a 5-star BBB rating and emphasizes a customer-first approach. However, the company notes that its products have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease.
