ORGANA International is set to attend the ECRM Vitamin, Weight Management & Sports Nutrition Session from September 14-17 in Palm Beach Gardens, Florida, where CEO Larry Mills plans to introduce the ORGANA brand and its wellness products to buyers from major retail channels. The session facilitates scheduled meetings between brands and retailers in health, specialty, food, drug, and mass markets, focusing on product discovery and new opportunities.
Among the products ORGANA will highlight is its new ORGANA Mineral Shots, packaged in a colorful point-of-purchase display designed to help retailers merchandise the individual bottles conveniently. Mills expressed enthusiasm about the event, stating, "We're excited about ECRM because it gives us an opportunity to sit down with buyers from some of the most important retail channels in the country and show them what makes ORGANA different." He added, "We've spent decades building the brand and developing natural wellness products, and we're looking forward to introducing both ORGANA and new concepts like Mineral Shots to retailers."
The Mineral Shots format extends ORGANA's focus on plant-derived mineral nutrition into a convenient single serving. For retailers, the product is designed with point-of-purchase merchandising in mind, featuring a countertop display that ensures high visibility and easy consumer discovery. The packaging prominently labels Mineral Shots as all-natural and caffeine-free, offering another option for consumers interested in convenient mineral nutrition without caffeine. Mills noted, "We wanted something that wasn't only convenient for consumers but also made sense at retail. The display gives retailers a simple way to introduce Mineral Shots while making the product highly visible to shoppers."
Founded in 1997, ORGANA International has built its portfolio around plant-derived minerals and natural wellness formulations, including Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, Mineral Shots, magnesium creams, and other products. The company's participation at ECRM aligns with its pursuit of broader U.S. distribution and increased brand awareness among consumers and retailers. Consumers can explore and purchase ORGANA products through the company's Amazon storefront and on OneLavi.com. More information about the company's wellness philosophy is available at organa.net.
Mills commented on the broader market context: "There's tremendous interest in natural wellness, but retailers are also looking for products that can stand out and make sense within their stores. We're excited to bring the ORGANA story to ECRM and explore where we can go next."
ORGANA International, headquartered in Springville, Utah, is a wellness company committed to delivering natural, bioavailable products. With a 5-star BBB rating and nearly three decades of dedication, the company aims to restore vital elements often missing in modern lifestyles. The FDA has not evaluated these statements, and the products are not intended to diagnose, treat, cure, or prevent any disease.
