The integration between Ortana Media Group and EMAM brings workflow automation and orchestration directly into the eMAM platform through Ortana's Media Aware Workflow Engine (MAWE). This collaboration enables media organizations to transform isolated point solutions into cohesive end-to-end workflows that reflect how media, data, and metadata move through their operations.
David Miller, President at EMAM, commented on the partnership, stating, "We are excited to work together with Ortana to offer even more tools and flexibility for our customers." The integration allows eMAM users to leverage Ortana's portfolio of more than 160 API-based integrations, spanning storage, cloud services, AI and machine learning, transcode, quality control, identity management, asset management, and archive platforms. This extensive connectivity supports a wider range of infrastructure choices and helps organizations future-proof their environments as requirements evolve.
Simon Harper, Channel and Partner Manager at Ortana, explained the practical benefits: "eMAM is a great example of how Cubix Connect and our new Connect Widget can help customers easily migrate media and metadata from legacy MAM systems and LTO-based archives into eMAM in a controlled, repeatable way." He added that MAWE provides the integration and orchestration layer that brings these integrations into the eMAM ecosystem, helping customers connect to existing infrastructure while adding automation, metadata enrichment, and scalable workflow control.
The eMAM platform itself is a complete media management solution capable of running in cloud, on-premise, and hybrid infrastructure environments. With over 110 API integrated technology partners, customers can select best-of-breed tools to create integrated workflows for media management, creation, and distribution. The platform features AI and manual tagging capabilities that power search functions, enabling users to quickly locate media across any storage or archive system. Collaborative editing and design tools facilitate teamwork across departmental, technical, and geographic barriers, while finished media can be shared via email and social media, used in newsroom and broadcast systems, or packaged for delivery to various platforms including streamers.
This integration matters because it addresses the growing complexity of modern media operations, where organizations must manage content across multiple systems and platforms. By reducing the risk and complexity of migration from legacy systems, the partnership enables practical modernization of media workflows. The combined solution lays foundations for scalable automation, enrichment, and long-term interoperability, which is particularly important as media companies face increasing pressure to produce and distribute content efficiently across multiple channels.
The companies are showcasing their combined solution through multiple channels, including a webinar on Tuesday, February 17 (https://attendee.gotowebinar.com/rt/7318179422755201627) and at the upcoming National Association of Broadcasters Convention in Las Vegas from April 18-22. Additional information about EMAM's solutions can be found at their websites (http://www.emamsolutions.com and http://www.emamcloud.com).
