Pharos Brands has launched THC-infused beverage kegs statewide in Wisconsin, positioning the state at the forefront of cannabis beverage innovation. Available exclusively in Blood Orange Lime flavor, each keg contains a microdosed hemp-derived THC beverage designed for sessionable enjoyment and social connection. This development represents a major milestone in cannabis beverage distribution, transitioning from packaged cans to on-premise draft service.
Mary Bernuth, Co-Founder and President of Pharos Brands, stated that this initiative is about reshaping social rituals and gathering experiences. Wisconsin's long history of tavern culture makes it an ideal market for this innovation, with Pharos becoming one of the first brands to offer THC on tap in the state.
Jerry Zavorka of Badger Cannabis, a subsidiary of Capitol-Husting/Allstate Liquor & Wine Company, highlighted the consumer shift toward alternatives to alcohol as a driving factor. Taverns facing declining beer sales can utilize unused tap lines for THC beverages, creating new revenue streams. The 5mg dosage provides gentle potency, and the all-natural ingredients appeal to health-conscious consumers seeking premium options.
Pioneering establishments already featuring Pharos on tap include Orsetta in De Pere, Whitetail Inn in St. Germain, and The Phoenix Taproom & Kitchen in Eau Claire. These venues showcase Wisconsin's emergence as an early adopter of legally served THC beverages on tap, marking a historic moment for both the hospitality and cannabis industries.
The rollout is part of broader strategic moves by Pharos Brands to expand availability nationwide. For more information, visit https://pharosbrands.com. This development not only meets growing consumer demand for alcohol alternatives but also supports local businesses by providing innovative products that align with evolving social trends.
