Pride Holdings Group (OTC: PHSE) announced on September 24, 2026, the upcoming launch of Pride Cell, a new mobile communications brand developed in partnership with Perch Mobile. The service, which will operate on the AT&T network, is designed to offer competitive wireless service to the LGBTQ+ community while serving as a strategic gateway to the company's expanding portfolio of hospitality, nightlife, entertainment, and lifestyle businesses.
The launch represents a shift in Pride Holdings Group's growth strategy. Over the past year, the company has built a diversified portfolio of LGBTQ+-oriented assets through acquisitions, pushing total assets toward the $100 million mark in 2026. Management has emphasized durable, asset-backed value rather than speculative growth, and has taken steps to strengthen its capital structure, including returning a meaningful percentage of outstanding shares to treasury and open-market share purchases by management. Pride Cell adds a recurring, everyday touchpoint with customers that extends beyond any single venue or event.
Pride Holdings Group intends for Pride Cell to serve as a connective layer across its portfolio. Because mobile subscriptions are used daily, management believes the service can introduce customers to the company's broader roster of venues, events, media, and membership offerings through account-level perks, cross-brand promotions, and loyalty benefits built directly into the service. Each subscriber represents an existing, ongoing relationship rather than a new audience that must be built from scratch, potentially lowering the cost of introducing customers to new brands as the company continues to acquire and launch them.
"Our goal is to build Pride Holdings Group into much more than a collection of individual businesses," said Tim Majors, Interim CEO of Pride Holdings Group. "We are developing an ecosystem of brands that can connect with our community in everyday life. Pride Cell gives us an opportunity to enter the mobile communications market with a brand that represents our community while creating another potential recurring-revenue business for Pride Holdings Group."
Paul Harkins, Chairman of the Board of Perch Mobile Inc., commented, "Pride Cell is exactly the kind of partnership Perch Mobile was built to support. Wireless service creates a relationship with the customer every single day. By combining Perch's mobile infrastructure and operating platform with Pride Holdings Group's brands and community reach, we have the opportunity to build Pride Cell into more than a wireless service."
The announcement was initially distributed via NEWMEDIAWIRE. For investors, Pride Cell represents a potential new recurring-revenue stream and a cross-selling mechanism that could deepen customer engagement across the company's portfolio. For the LGBTQ+ community, the launch offers a mobile service built around connection, community, inclusion, and pride. As Pride Holdings Group continues to scale its ecosystem, the success of Pride Cell will depend on execution and its ability to convert subscribers into active participants across its brands.
