Pure Flix Familia, the streaming service for Latino audiences recently launched by Great American Media, is expanding its programming with the debut of Novelitas™, a channel dedicated to microdramas with heartfelt stories rooted in faith, family, love and Latino culture. The announcement, made via NOTICIAS NEWSWIRE, marks a significant move into the rapidly growing vertical entertainment format.
Leading the launch is Alquilé Un Novio Para Navidad (I Rented a Boyfriend for Christmas), an original Spanish-language Christmas romantic comedy produced in Ecuador by Minivela in collaboration with Red Minds Films. The series combines romance, Christmas traditions and faith themes in a vertical format designed to be watched on a cell phone. Novelitas™ premieres with three Minivela productions on the Pure Flix Familia streaming service.
“Novelitas expands our commitment to Latino families with stories that reflect their culture, traditions and faith,” said Bill Abbott, president and CEO of Great American Media. “Through our alliance with Minivela, we bring that commitment to a format designed for the cell phone that offers audiences another way to enjoy uplifting entertainment.”
“Latino culture offers a great wealth of stories about love, family and belonging,” said Manny Ruiz, CEO of Minivela. “With these three productions, we bring those connections to the vertical storytelling format, led by a Christmas romantic comedy that puts faith and family at the center.”
Novelitas™ highlights sincere emotions, authentic relationships and character development. By focusing on faith and family, it allows the pace and duration of the episodes to respond to the emotional needs of each story. The result is a different kind of vertical entertainment: stories that remain captivating and perfect for binge-watching, while also allowing audiences to connect more deeply with themes such as love, forgiveness, cultural identity, family relationships and faith.
The premiere lineup includes Alquilé Un Novio Para Navidad, Cholita Takes L.A. and Sabrina. Cholita Takes L.A. follows a fearless Bolivian fashionista and lucha libre queen who travels to Los Angeles to reunite with her ailing Mexican-American grandmother, while Sabrina tells the story of a 15-year-old resisting her family’s plans for an elaborate quinceañera. Novelitas™ is available on Pure Flix Familia at pureflixfamilia.com for $4.99 a month or $49.99 a year.
The launch matters because it signals the mainstreaming of microdramas—short, vertical episodes built for mobile viewing—as a viable format for faith- and family-centered content. For Latino audiences, it offers culturally authentic storytelling that reflects their traditions and values. For the entertainment industry, it demonstrates that the future of microdramas can include not only romance and suspense but also uplifting, emotionally resonant stories. As the channel grows, Novelitas™ seeks to create new opportunities for filmmakers and storytellers who want to bring faith- and family-centered stories to a rapidly growing entertainment format.
