Great American Media's Latino-focused streaming service Pure Flix Familia is moving beyond the screen and into the holiday park, opening a branded lodge at Miami's Christmas Wonderland at Tropical Park from November 12, 2026, through January 3, 2027. The move marks a notable shift in how a subscription streaming service markets itself: rather than relying only on digital advertising, Pure Flix Familia is buying physical presence at a high-traffic family event during the most competitive season of the entertainment calendar.
Located in Town Square just steps from the main entrance, the Pure Flix Familia Lodge is designed as a cozy holiday cabin with festive décor, comfortable seating and a fireside photo spot intended for family Christmas cards. Inside, guests can preview holiday titles including Alquilé un Novio para Navidad, Un Regalo… Navideño and Three Generations, One Christmas, all framed as stories about love, family and the moments that bring people home for the holidays.
The business mechanics behind the lodge are straightforward. Attendees can get a 50% discount on the service by using the code WONDERLAND50 through December 31, 2026. Pure Flix Familia normally costs $4.99 per month, or $50 per year. Families can join at pureflixfamilia.com or by scanning QR codes placed at the Lodge. Founding members who sign up on site can take home Spanish-language holiday merchandise, including T-shirts, sweatshirts, caps and beanies.
Why this matters goes beyond a seasonal photo opportunity. Pure Flix Familia was launched with Spanish-language programming and is expanding into English-language and bilingual storytelling, positioning itself for every generation at the table, from abuelos to grandchildren. The lodge is a physical expression of that Total Latino Market strategy, which targets Spanish-dominant, bilingual and English-dominant audiences with movies, series, original microdramas and curated programming families can watch together. For the streaming industry, the activation illustrates how niche services are competing for subscriber attention through experiential marketing rather than price wars alone. For Miami families, it offers a free, low-commitment way to sample the catalog and a steep discount before the holidays end.
The parent company, Great American Media, describes itself as the leader in faith and family entertainment and one of the fastest-growing entertainment networks on television. Its portfolio includes Great American Family, Great American Pure Flix, Great American Faith & Living and GFam+, an app for watching anytime, anywhere. The company was established in June 2021 by Bill Abbott and a group of US-based family offices, and is available via cable, streaming on Pure Flix and YouTube TV, and on the GFam+ app. For Miami's holiday park operators and for rival family streamers alike, the lodge will be a test of whether a themed physical space can convert festive foot traffic into lasting subscriptions.
