Reportable, Inc. has announced a partnership with NewsRamp, an AI-driven news platform, to transform how multimedia news releases are discovered and consumed. The collaboration focuses on providing companies with enhanced visibility and engagement opportunities through innovative content distribution methods.
The partnership leverages Reportable's multimedia release platform and NewsRamp's AI technology to create more dynamic and discoverable news content. Companies can now build interactive, visually-oriented landing pages that promote more effective storytelling and information retention.
Tom Baker, Reportable's cofounder, highlighted the partnership's significance, noting that NewsRamp's AI technology amplifies content visibility while Reportable's visual format makes news releases more memorable. The collaboration specifically targets industries, with a special focus on privately-held companies seeking more creative communication approaches.
Mark M. Willaman, NewsRamp's cofounder, emphasized the importance of distributing content across diverse platforms where audiences naturally spend their time, recognizing that most internet activity occurs outside traditional search mechanisms.
David McInnis, NewsRamp's founder, acknowledged the technological challenges content publishers face, positioning their platform as a solution that provides continuous development of pioneering news distribution technologies.
This strategic partnership represents a significant advancement in how companies can leverage AI and multimedia technologies to enhance their news communication strategies, offering more engaging and discoverable content across multiple platforms.
