Revenue Management Solutions (RMS), a global leader in data-driven analytics and tech-enabled solutions for the restaurant industry, has been awarded the 'Best Use of Research and Surveys' at the 2024 Social Media, Digital & Content Marketing Awards by PR Daily. The accolade was granted for RMS's influential Restaurant Trend Reports, which have become a vital resource for industry stakeholders.
The awards ceremony took place at the Yale Club in New York City on August 1, honoring outstanding achievements in social and content marketing across various categories. RMS's Chief Brand Officer, Jana Zschieschang, highlighted the significance of the award, emphasizing the team's dedication to providing actionable insights that drive success in the restaurant industry. She noted that thousands of industry influencers rely on their Quick-Service Trend Report for clear and concise insights.
Initially launched during the pandemic, RMS's QSR Trend Reports were designed to simplify the rapidly evolving fast-food trends. Over time, they have become a respected source of data on restaurant pricing, sales, and traffic, frequently referenced by major news outlets such as Reuters, The Wall Street Journal, and Bloomberg.
Brendan Gannon, Senior Marketing Manager for the Ragan/PR Daily Awards programs, praised RMS for setting a new standard in content creation through exceptional storytelling and strategic insights. He highlighted the power of data-driven content in capturing audience attention and driving meaningful results.
RMS's recognition underscores its ongoing leadership in delivering data-driven tech solutions that help restaurant brands navigate complex challenges like inflation and labor costs. For three decades, RMS has partnered with restaurant brands to provide AI-powered analytics that enhance sales, streamline costs, and maximize profitability across over 100,000 locations globally.
