Riya Vaidya Joins Chaotic Neutral Studios as Art Director for 'Bee Like Me' Music Video
TL;DR
Chaotic Neutral Studios gains competitive advantage by appointing Riya Vaidya as Art Director, enhancing their signature visual storytelling in the independent film market.
Riya Vaidya's art direction process involves developing honey-based textures and mirrored staging while maintaining visual continuity through choreography and practical effects coordination.
The Bee Like Me video explores identity and empowerment, using creative storytelling to inspire self-reflection and authenticity in viewers worldwide.
Chaotic Neutral Studios creates surreal visual experiences using honey textures and mirrored staging to transform identity themes into immersive art.
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Chaotic Neutral Studios has announced the appointment of Production Designer Riya Vaidya as Art Director for the upcoming music video "Bee Like Me." The project, directed by Nelson Estevez and produced by Darsh Thakker, CEO of Chaotic Neutral Studios, represents the studio's continued commitment to blending bold creative imagery with symbolic design in the independent film and music video landscape.
The music video "Bee Like Me" explores complex themes of identity, imitation, and authenticity through the conceptual framework of personifying artist Mondaii as the "king bee," a figure reclaiming his individuality amidst a world of mimicry. This thematic exploration is brought to life through choreography, mirrored staging, and layered production design that weaves self-reflection and empowerment into every frame of the visual narrative.
Vaidya's artistic approach plays a central role in realizing these conceptual ideas, with her work reimagining physical space as a narrative medium. Her design methodology incorporates honey-based textures, reflective surfaces, and surreal props to evoke transformation and self-awareness throughout the production. From early visual research to on-set supervision, Vaidya has been instrumental in shaping the project's aesthetic language and ensuring visual cohesion between performance, symbolism, and set environments.
Her specific contributions to the production include developing visual motifs around mirrors and honey, collaborating with director Nelson Estevez on conceptual lookbooks and design sketches, and assisting in location scouting. During principal photography, Vaidya oversaw the art department while managing reflective staging and practical effects, coordinating real-time design transitions during choreography, and maintaining visual continuity to preserve design integrity through the final cut.
The music video is scheduled for release on YouTube and Vimeo, platforms that will showcase the studio's signature approach to transforming genre conventions into immersive visual experiences. Chaotic Neutral Studios, with operations in Los Angeles, Chicago, and New York, has built its reputation on fostering collaborative environments where creative innovation meets rigorous execution across branded films, music videos, photography, and visual marketing campaigns.
Darsh Thakker, CEO of Chaotic Neutral Studios, emphasized the significance of Vaidya's appointment, stating that her creative insight and discipline embody what the studio stands for. "Her design sensibility transforms conceptual ideas into tangible, emotionally resonant visuals," Thakker noted. "Bee Like Me is a testament to that synergy." The project continues the studio's growing portfolio of work that challenges the boundaries of visual storytelling while elevating emerging voices and reimagining the possibilities of screen-based art.
Curated from 24-7 Press Release
