The Seattle International Auto Show is set to return Friday, November 13, through Sunday, November 15, bringing a wide range of new vehicles and automotive technology under one roof. The show, held at the Lumen Field Event Center, offers attendees the chance to explore new cars, trucks, and SUVs, discover the latest innovations, and test-drive select models.
This year's show will feature vehicles across a range of powertrains, including hybrids, plug-in hybrids, and all-electric models. Attendees can compare options from performance and luxury vehicles to family-friendly SUVs and adventure-ready trucks. Notable vehicle highlights include the new all-electric Toyota Highlander and RAV4 plug-in hybrid, the Honda Passport TrailSport with enhanced off-road capability, and the all-new Nissan Rogue Hybrid e-POWER, which brings Nissan's series-hybrid technology to the U.S. market for the first time. Other debuts include the all-new redesigned Volkswagen Atlas, the Audi Q7 and SQ9, the all-electric Kia EV3, and the redesigned Kia Telluride, now available as a hybrid for the first time.
For budget-conscious buyers, the show will display several affordable options under $30,000, including the Toyota Corolla and Prius, Kia K4 and K5 sedans, Volkswagen Taos, and Hyundai Kona and Elantra. Additional exhibits and test drives from Buick/GMC, Toyota, Dodge/RAM/Jeep/Fiat/Chrysler, and Tesla will give attendees more opportunities to experience the evolving automotive landscape firsthand.
New for 2026 is OVR Outpost, presented by OVRMag.com. This adventure-focused showcase will feature more than 30 adventure-ready vehicles, overlanding builds, and outdoor recreation gear. Attendees can meet vehicle owners, learn how they built and equipped their rigs, and find inspiration for their own Pacific Northwest adventures.
Other special features include the Avants Toy Box, a curated collection of full-size automotive icons paired with their miniature counterparts, and a Porsche Car Club Retrospective showcasing 50 iconic models from 1948 to today. The Woodinville Car Club will bring 27 vehicles, ranging from restored classics to custom creations, including Hellfire, a 1926 Star Hearse.
Industry guru and New York Times automotive columnist Tom Voelk will host free seminars at 1:15 PM on Saturday and Sunday in the Electric and Hybrid space, discussing the pros and cons of each powertrain type. VIP Group Tours led by automotive journalists are available for $35, including show admission and a goody bag. Families can enjoy the Family Fun Zone with a mini test track and arcade games; kids 12 and under enter free.
Show hours are 10:00 AM to 9:00 PM on Friday and Saturday, and 10:00 AM to 6:00 PM on Sunday. Tickets are $19.75 for adults, $17.75 for seniors and military, and free for kids 12 and under. For more information, visit www.SeattleAutoShow.com. Media assets, including B-ROLL and PHOTOS, are available for download.
The show matters because it provides a unique opportunity for consumers to see, touch, and test-drive the latest vehicles in one place, especially as the market shifts toward electrification. With new models like the Nissan Rogue Hybrid e-POWER making their U.S. debut, the event highlights the growing choices in hybrid and electric vehicles. The addition of OVR Outpost reflects the rising interest in overlanding and outdoor adventure, tapping into the Pacific Northwest's active lifestyle. For the industry, the show serves as a showcase for automakers to connect with potential buyers and demonstrate their latest technologies.
