SEGG Media Corporation (NASDAQ: SEGG, LTRYW) has announced a significant investment in Veloce Media Group, a premier digital motorsports and gaming platform, as part of its strategy to expand the Sports.com brand. The deal, valued at £40 million ($53 million USD) pre-money, will be completed in two tranches, with SEGG securing a call option to acquire a 51% stake in Veloce. This move is set to bolster SEGG's offerings in immersive sports content and motorsports media, particularly appealing to Gen-Z and millennial audiences worldwide.
Veloce Media Group, which recently expanded its portfolio by acquiring Quadrant, backed by Formula 1 driver Lando Norris, reported impressive revenues of $17.5 million USD for the fiscal year ending March 2025. The platform's content garners over 750 million monthly views, highlighting its significant reach and influence in the digital sports and gaming sectors. This investment underscores SEGG's commitment to enhancing fan engagement through innovative content and technology, aligning with its broader mission to redefine how audiences interact with sports and entertainment media.
The partnership between SEGG and Veloce is poised to create synergies that leverage both companies' strengths in digital media, gaming, and sports content. By integrating Veloce's expertise in motorsports and gaming with SEGG's digital assets like Sports.com and Lottery.com, the collaboration aims to deliver unparalleled live experiences and content to a global audience. This strategic investment not only strengthens SEGG's position in the competitive sports media landscape but also signals its ambition to capture the attention of younger demographics through cutting-edge digital platforms.
