ONAR Holding Corp. (OTCQB: ONAR), a marketing-technology firm and agency network, has entered into a definitive agreement to acquire Retina.ai, a leading AI marketing intelligence platform. This acquisition is poised to merge Retina.ai's capabilities with ONAR's Cortex predictive analytics engine, thereby enhancing ONAR's ability to forecast customer lifetime value (CLV), churn, and campaign ROI before ad spend. Retina.ai, utilized by prominent brands such as Unilever and Dollar Shave Club, is expected to strengthen ONAR's SaaS offerings, unlock cross-sell potential, and further integrate real-time data insights across its portfolio. The financial details of the deal remain undisclosed.
This strategic acquisition underscores ONAR's commitment to leveraging advanced AI and predictive analytics to drive revenue growth for its clients. By integrating Retina.ai's technology, ONAR aims to offer more sophisticated marketing solutions that can predict customer behavior and campaign outcomes with greater accuracy. This move not only positions ONAR as a stronger competitor in the marketing-technology space but also highlights the growing importance of AI-driven insights in shaping marketing strategies. For businesses, this could mean more efficient ad spending and higher ROI on marketing campaigns, as predictive analytics become increasingly central to marketing decision-making.
