SEGG Media Corporation (NASDAQ: SEGG, LTRYW) has filed an application with the Delaware Division of Corporations to change its corporate name from Lottery.com Inc. to Sports Entertainment Gaming Global Corporation. This move reflects the company's strategic evolution from a primarily lottery-focused business model to a diversified platform that now encompasses sports, entertainment, and gaming verticals.
Upon acceptance by the Delaware Secretary of State, the company will operate under the new corporate identity as SEGG Media Corp, SEGG Media, and SEGG. The name change was approved by the company's Board of Directors and is intended to support growth initiatives centered around its portfolio of digital domain assets. These assets include Sports.com, Concerts.com, TicketStub.com, and Lottery.com, which collectively form the foundation of the company's expanded business strategy.
The corporate rebranding comes as current management continues to advance compliance measures, implement governance reforms, and pursue shareholder growth initiatives. These efforts follow legacy issues that were tied to former executives, indicating a deliberate move toward greater corporate transparency and accountability. The name change serves as both a symbolic and practical representation of the company's transformation and future direction.
According to company descriptions, SEGG Media operates as a global sports, entertainment and gaming group focused on immersive fan engagement, ethical gaming practices, and AI-driven live experiences. The company positions itself as redefining how global audiences interact with content across its various platforms. The latest news and updates relating to SEGG are available in the company's newsroom at http://ibn.fm/SEGG.
The announcement was distributed through TinyGems, a specialized communications platform that focuses on innovative small-cap and mid-cap companies. TinyGems is one of more than 75 brands within the Dynamic Brand Portfolio at IBN that provides various corporate communications solutions, including wire distribution, editorial syndication, press release enhancement, and social media distribution. More information about TinyGems is available at https://www.TinyGems.com.
This corporate name change represents more than just a rebranding exercise—it signals a fundamental shift in business strategy with potential implications for investors, industry competitors, and consumers. By expanding beyond its lottery origins into broader entertainment and gaming sectors, SEGG Media is positioning itself to capture market share in multiple high-growth digital entertainment categories. The move also reflects broader industry trends toward consolidation and diversification within the digital entertainment space, where companies increasingly seek to offer integrated experiences across multiple content verticals.
