SEGG Media Corporation reported strong viewership results from its exclusive streaming partnership with Super League Kerala, the professional football league in Kerala, India. The company live-streamed 33 matches over a 77-day period through its Sports.com platform, reaching more than 150 million viewers across its app, website and social channels. The championship final took place on December 19, marking the completion of the streaming arrangement.
The viewership numbers exceeded internal expectations and validate SEGG Media's live-streaming strategy. The company stated these results support plans to expand Sports.com's commercial live sports offering, sponsorship and advertising initiatives, and regional footprint in India and the Middle East North Africa region. This expansion is timed ahead of the league's third season in 2026.
SEGG Media operates as a global sports, entertainment and gaming group with a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. The company focuses on immersive fan engagement, ethical gaming and AI-driven live experiences. The full press release detailing the streaming partnership results is available at https://ibn.fm/2BcvW.
The latest news and updates relating to SEGG Media are available in the company's newsroom at http://ibn.fm/SEGG. The announcement was distributed through MissionIR, a specialized communications platform that assists IR firms with syndicated content to enhance company visibility within the investment community. MissionIR is one of 75+ brands within the Dynamic Brand Portfolio at IBN that provides access to wire solutions, article syndication, press release enhancement, social media distribution and corporate communications solutions.
The streaming success demonstrates the growing market for digital sports content in emerging regions and highlights how media companies are leveraging streaming platforms to reach massive audiences. With over 150 million viewers for a regional football league, the results suggest significant untapped potential in markets like India and the Middle East North Africa region for live sports streaming. This could influence how sports rights are valued and distributed in these markets moving forward.
For SEGG Media, the strong performance provides validation for its technology platform and content strategy as it seeks to expand its commercial offerings. The company's focus on AI-driven experiences and ethical gaming positions it to capitalize on the intersection of sports, entertainment and technology. As streaming continues to disrupt traditional sports broadcasting, partnerships like this one with Super League Kerala demonstrate how digital-native platforms can achieve scale quickly in markets with high mobile penetration and growing interest in local sports content.
