Shelly Group SE (Ticker SLYG / ISIN: BG1100003166) announced that it has received notifications regarding a significant share transfer by one of its board members. Mr. Svetlin Todorov, a shareholder and member of the Board of Directors, has disposed of 1,184,995 shares in the company, representing 6.53% of the share capital and voting rights, through an in-kind contribution to Salisto Holdings LLC. Salisto Holdings LLC, which is solely controlled by Mr. Todorov, has acquired the same number of shares via this contribution.
This transaction restructures Mr. Todorov's direct and indirect holdings but does not alter his total control over the company. Following the contribution, Mr. Todorov will hold 21.26% of the shares directly and 6.53% indirectly through Salisto Holdings LLC, as defined under Art. 146 of the Public Offering of Securities Act. His aggregate position remains unchanged at 27.79% of the company's share capital and voting rights. The company emphasized that there is no change in the ultimate beneficial owner of the shares or in the control exercised by Mr. Todorov over Shelly Group.
This move appears to be a strategic restructuring of ownership, likely for estate planning, asset protection, or corporate governance purposes. By transferring shares to a holding company, Mr. Todorov can centralize his holdings and potentially simplify future transactions or succession planning. For investors, the key takeaway is that the change is purely administrative; there is no dilution of shares, no change in voting power, and no impact on the company's operations or strategy.
Shelly Group SE is a prominent player in the Internet of Things (IoT) and smart building solutions market. The company designs and distributes innovative products that enable remote control, automation, and energy management for both DIY enthusiasts and professional users. With a presence in over 100 countries and sales organizations across Europe, the United States, and China, Shelly Group has established a broad international footprint. The company's products are known for their advanced technology, seamless interoperability, and flexibility, and it generates revenue not only from device sales but also from its cloud applications.
The company benefits from an asset-light production model, utilizing contract manufacturers to keep overheads low. This approach has allowed Shelly Group to scale efficiently while maintaining a strong presence in key markets such as German-speaking countries. The company is listed on the Bulgarian Stock Exchange and on the regulated market (Prime Standard) of the Frankfurt Stock Exchange (XETRA: SLYG), and it is included in the SDAX index.
Investors and stakeholders may view this internal restructuring as a sign of long-term commitment from Mr. Todorov, as he continues to hold a substantial stake in the company. The unchanged aggregate position of 27.79% ensures that his influence and control over Shelly Group remain stable, providing continuity in leadership and strategic direction.
For further information about this transaction, please visit the company's corporate website at corporate.shelly.com.


