A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) Chief Marketing Officer Yaniv Zukerman contends that retailers face a critical data gap between what they track and what actually happens during shopping trips. While retailers excel at monitoring transactions, pricing, and inventory, they have lost visibility into how customers behave inside physical stores. Most current systems capture only final purchase outcomes, leaving the entire in-aisle journey—including decisions, hesitations, and trade-offs—largely invisible to retailers.
Zukerman identifies this disconnect as creating a growing chasm between retailers' perceived understanding of customers and their actual knowledge of shopping behavior. He argues that retailers design stores, promotions, and experiences based primarily on aggregated transaction data collected after shopping is complete, missing the nuanced decision-making processes that occur during the trip itself.
Smart cart technology represents a potential solution to this visibility problem by transforming shopping carts into continuous, consent-based engagement platforms. These carts capture real-time basket activity, display running totals, and deliver relevant offers during the shopping journey. This approach reduces friction for shoppers while providing retailers with clearer insights into customer movement, decision-making, and behavior at scale.
The technology enables retailers to design store layouts, promotions, and experiences based on how customers actually shop rather than relying solely on post-transaction data analysis. A2Z Cust2Mate's AI-driven smart carts personalize in-store journeys through features like in-cart scanning and payment, allowing shoppers to bypass traditional checkout lines while receiving customized offers and product recommendations in real time.
According to company information available at https://ibn.fm/AZ, these smart carts incorporate multiple security layers for accurate recognition and transaction integrity. The modular, detachable panel design allows retailers to upgrade existing shopping cart fleets into intelligent platforms that deliver both customer experience benefits and operational insights.
The broader implications of this technology extend beyond individual retailers to the physical retail industry's ongoing adaptation to digital competition. By bridging the gap between online and in-store shopping through interactive technology, smart carts could help brick-and-mortar retailers compete more effectively in an increasingly digital marketplace. The data collected through these systems may enable more precise merchandising, inventory management, and customer engagement strategies based on actual in-store behavior patterns rather than assumptions or limited transaction records.
