Sprouts Farmers Market Launches Act Bar, Championing Sustainability and Social Impact
TL;DR
Act Bar gains competitive advantage by launching in Sprouts Farmers Market, tapping into health-forward retail market and expanding its reach.
Act Bar uses upcycled grains to create protein bars, reducing food waste and saving three gallons of water per bar while donating to a nonprofit partner.
Act Bar's mission to provide sustainable snacks that help fight food waste, support hunger relief, and promote a better planet makes the world a better place.
Act Bar's innovative approach of using upcycled grains in protein bars combines sustainability, nutrition, and giving back to communities in need.
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Sprouts Farmers Market is introducing Act Bar, a purpose-driven protein bar that combines sustainability with social impact, to its Innovation Program in Colorado and New Mexico. The brand distinguishes itself through unique production methods that address critical environmental and social challenges.
Act Bar's innovative approach centers on upcycling grains, a process that simultaneously reduces food waste and conserves water resources. Each bar production saves approximately three gallons of water, while providing 12 grams of plant-based protein. Moreover, the company has established a compelling social mission: for every bar purchased, half a pound of fresh produce is donated to communities in need through their nonprofit partner, Brighter Bites.
Founder Amelia Allen emphasizes the brand's commitment to transforming the snack industry beyond traditional product development. By participating in Sprouts' Innovation Program, Act Bar aims to demonstrate that consumer products can simultaneously deliver nutritional value, environmental sustainability, and meaningful social contributions.
The launch represents a significant milestone for Act Bar, offering consumers an opportunity to make a positive impact through their purchasing decisions. As sustainability and social responsibility become increasingly important to consumers, Act Bar's model could potentially influence broader industry practices in food production and marketing.
Curated from 24-7 Press Release
