Surcheros, a Tex-Mex restaurant chain known for its bold flavors and Southern hospitality, announced a special promotion for National Queso Day on September 20. Rewards members will receive a free regular queso with the purchase of any full-size entrée at participating locations.
Luke Christian, Founder and CEO of Surcheros, emphasized the significance of queso to the brand's identity. "Queso is a defining part of the Surcheros experience, and our guests return back time and time again for this fan favorite," Christian stated. "National Queso Day offers an opportunity to celebrate one of our most popular items while also welcoming new guests to experience what makes Surcheros unique."
The promotion allows rewards members to enjoy free queso alongside freshly prepared grilled burritos, bowls, tacos, quesadillas, nachos, or salads. All entrées are made to order and can be customized with premium meats including grilled chicken, ground beef, carnitas, or steak (for an additional charge), along with various fresh toppings and signature sauces.
Guests can join the rewards program at no cost through the Surcheros app, available on both the App Store and Google Play. The program enables customers to earn points with every order that can be redeemed on future visits. For more information about Surcheros locations and menu offerings, visit https://www.surcheros.com.
The company's recognition in 2025 on both Fast Casual's Top 100 Movers & Shakers list and Nation's Restaurant News' 100 Under 100 ranking demonstrates Surcheros' growing momentum in the competitive restaurant industry. This promotional event reflects the company's strategy of leveraging popular menu items to drive customer engagement and reward loyalty among its growing customer base throughout the southeastern United States.
