As grilling season heats up, The Dairy Alliance and Georgia Beef Board have launched a Beef and Dairy Summer Grilling Sweepstakes, offering Georgia residents the chance to win one of three curated grilling kits. The sweepstakes, running now through June 15, includes prizes such as a cooler, a Georgia Beef cast iron skillet, and a charcuterie board.
The initiative is part of a year-long collaboration between the two organizations, aimed at educating consumers about the connection between beef and dairy—two industries deeply rooted in Georgia's agricultural landscape. "Summer gives us the perfect opportunity to showcase how beef and dairy work together to create meals that are both delicious and nutrient-rich," said Farrah Newberry, Chief Executive Officer at The Dairy Alliance. "Through this partnership, we are highlighting the impact of local farmers while inspiring families to enjoy these foods in new ways at home."
The sweepstakes coincides with National Beef Month in May and National Dairy Month in June, providing a timely way for consumers to celebrate the season while connecting with the farmers and ingredients behind their favorite meals. Winners will be selected in mid-June from eligible entries submitted online at the sweepstakes entry page.
Throughout the year, The Dairy Alliance and Georgia Beef Board will activate this partnership through recipe content, social collaborations, and on-site events that showcase how beef and dairy complement each other on the plate and on the farm. Together, they aim to expand educational outreach, highlight the nutritional benefits of beef and dairy, and increase awareness around sustainable practices.
This campaign underscores the importance of local agriculture and the role of farmers in providing nutrient-rich foods. For Georgia residents, the sweepstakes offers a chance to engage with these industries in a fun, tangible way. To learn more about The Dairy Alliance, visit their website or follow them on Facebook or Instagram.
The Dairy Alliance is a nonprofit funded by dairy farm families of the Southeast, working across eight states including Georgia. The Georgia Beef Board promotes beef as a nutritious food choice. This partnership highlights the interconnectedness of these agricultural sectors and their joint commitment to consumer education and sustainability.
