TiiCKER Study Shows Shareholder Perks Boost Investor Confidence and Engagement
TL;DR
Investors can gain an advantage by buying stock in companies that offer shareholder perks, driving brand loyalty and encouraging long-term investment.
TiiCKER's platform offers tailored perk and loyalty programs to deepen connections between companies and investors, driving long-term value.
TiiCKER's shareholder perks can make the world a better place by increasing confidence in management, promoting longer-term holding, and attracting new investors.
TiiCKER's survey reveals that 78% of retail investors are more likely to buy stock in a company that offers shareholder perks, highlighting the impact of perks on investor behavior.
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Fintech pioneer TiiCKER has unveiled findings from a new survey highlighting the untapped potential of shareholder perks in fostering deeper investor relations. The research indicates that such perks can attract new investors, encourage longer-term holding, and increase confidence in company management.
Conducted by The Harris Poll, the survey included responses from 2,073 adults and over 950 individual investors. It found that 78% of retail investors are more inclined to purchase stock in companies offering shareholder perks. However, awareness remains low, with only 35% of investors knowing about companies that provide such benefits.
The study also revealed that shareholder perks not only attract new investors but also promote long-term investment. Four out of ten investors expressed a willingness to hold shares longer if they qualified for perks, and nearly half would retain shares if perks improved with longer holding periods. This aligns with research from FCLT Global, showing that companies with long-term shareholders often achieve higher returns on invested capital and greater allocation towards value-creating investments like R&D.
Another significant finding is the impact of shareholder perks on proxy voting participation. The survey showed that 76% of investors would be more likely to vote their proxy if they received perks, benefiting companies by improving engagement and decision-making processes. Additionally, 73% of respondents said receiving perks would boost their confidence in the company's management team.
These insights come at a time of growing retail investor participation, with nearly half of U.S. adults owning shares in publicly traded companies. The study also found that half of non-investors might be tempted to buy stock if it involved a brand they love or included shareholder perks.
TiiCKER is redefining the shareholder experience by offering tailored perk and loyalty programs for companies of all sizes. These programs aim to enhance the relationship between companies and their investors, ultimately driving brand loyalty and shareholder value.
Curated from News Direct
