Toblerone, the iconic Swiss chocolate brand known for its triangular bars, is expanding its diamond-shaped truffle line through a strategic partnership with Biscoff, the caramelised biscuit brand owned by Lotus Bakeries. The new Toblerone Diamond Truffles with Biscoff feature smooth milk chocolate filled with Biscoff spread and crunchy honey and almond nougat pieces. The product launches across key global markets in two formats: a 495g premium box exclusive to Costco and a 180g sharing box available in the United Kingdom, Ireland, Switzerland, and Australia, with more markets to follow.
The collaboration builds on Toblerone's 2024 introduction of diamond-shaped truffles, which the company says proved a category success and redefined consumer expectations for premium boxed chocolates. By combining Toblerone's chocolate craftsmanship with Biscoff's distinctive caramelised taste and crunchy texture, the partnership aims to meet growing consumer demand for innovative, indulgent experiences.
Iain Livingston, President Toblerone & World Travel Retail at Mondelēz International, said, "Toblerone has always stood for being never square, and celebrating unapologetic indulgence. With our diamond-shaped truffles already proving a category success, combining them with globally loved Biscoff was a natural next step." Isabelle Maes, Chief Marketing Officer at Lotus Bakeries, added that the partnership allows Biscoff to bring its iconic biscuit and spread experience to consumers in an entirely new format.
The exclusive Costco deal represents a landmark moment for Mondelēz International and its Toblerone brand, marking the first time the company has partnered with Costco to launch a product range on a global scale. The 495g box will be available in the United States, Canada, Taiwan, Australia, United Kingdom, Spain, France, Sweden, Iceland, and New Zealand. This move underscores the strength of both brands and their universal appeal.
For consumers, the launch offers a novel combination of two beloved flavours, available at major retailers and Costco warehouses. For the premium chocolate category, the partnership signals a continued trend toward cross-brand collaborations that leverage nostalgia and indulgence. For Mondelēz International, the global Costco rollout could serve as a template for future product launches, potentially boosting its competitive position in the premium chocolate segment. More information about Toblerone and its brands can be found at https://www.mondelezinternational.com/our-brands/toblerone/.
The announcement was distributed via Media OutReach Newswire.
