The Supervisory Board of tonies SE, the globally leading interactive audio platform for children, has extended Tobias Wann's mandate as Chief Executive Officer through the end of 2029. Wann took office on 1 January 2024, succeeding the company's founders, Patric Faßbender and Marcus Stahl. He has since driven a period of record profitable growth and strategic evolution as tonies scaled internationally.
Under Wann's leadership, tonies increased group revenue from EUR 361 million in fiscal year 2023 to EUR 630 million in fiscal year 2025, while more than doubling the adjusted EBITDA margin from 4.0% to 8.6%. The period was defined by the launch of Toniebox 2, the most significant product innovation in the company's history, and by rapid global expansion, with international revenues now making up two-thirds of total sales.
Christian Bailly, Chairman of the Supervisory Board of tonies, says: "In less than two and a half years, Tobias Wann has led tonies’ evolution from category creator to global champion. His ability to set clear priorities, build a scalable organisation, and assemble the right team has produced outstanding results – all delivered in the midst of a volatile macro environment. Toniebox 2 opened tonies’ next era of product innovation and we are convinced that Tobias is the right leader for that chapter."
Tobias Wann, CEO of tonies, comments: "The past two and a half years were about building an ecosystem to pursue tonies’ strategic opportunity at scale. Now, we are focused on evolving tonies into a global icon, with ambition and commitment: The need we meet – a way for children to explore, play and grow independently – is only getting more important, and we are better positioned than ever to grow and lead the category our founders created."
Milestone achievements during Wann's tenure include the successful introduction of Toniebox 2, growing North America into tonies’ biggest market, a highly successful launch and expansion in Australia and New Zealand, and the company’s SDAX promotion in December. Additionally, tonies expanded its Management Board with the appointments of Ginny McCormick (Chief Experience Officer), Christoph Frehsee (Chief Revenue Officer), and Hansjorg Muller (Chief Financial Officer).
For the fiscal year 2026, tonies expects group revenue growth of more than 20% (in constant currency, cc) to EUR 760 million, North America revenue growth of more than 30% (cc) and an adjusted EBITDA margin of 9 to 11%. The company will hold its first Capital Markets Day at London’s Science Museum on Thursday, June 18. Investors are welcome to attend in-person or virtually.
tonies is rapidly expanding its platform globally. Besides DACH, central growth regions include tonies’ largest market, North America, the United Kingdom and Ireland, France, Australia and New Zealand, with Tonieboxes now active in over 100 countries. tonies employs more than 630 people, achieved EUR 630 million in group revenue in fiscal year 2025 (+31% yoy), and is listed in the SDAX segment of Frankfurt Stock Exchange (tonies SE). The extension of Wann's contract signals confidence in the company's strategic direction as it aims to build an enduring brand for families worldwide.
