United Franchise Group has appointed Christina Parsons as its new Chief Intelligence Officer, a strategic hire aimed at enhancing data-driven decision-making across its global franchise network. Parsons will oversee the integration of point-of-sale systems, advertising platforms, and artificial intelligence tools to improve marketing and sales performance for both the company and its franchisees.
Ray Titus, Founder and CEO of United Franchise Group, emphasized Parsons' familiarity with the organization. "We worked with Christina as a vendor partner in the past and most recently brought her on to provide an in-depth analysis of our business – we're now thrilled to officially welcome her to the UFG family on a permanent basis," Titus said. "Her critical thinking and analytical expertise working with multi-unit franchise brands paired with her in-depth knowledge of our company will be a tremendous asset to our brands and franchisees."
Parsons brings over twenty years of digital marketing experience to the role, having previously served as Executive Vice President of Marketing and Creative Strategy at Marketing.com. Her background includes founding and leading DAS Group, a digital marketing agency that worked extensively with United Franchise Group as a longtime agency partner. This existing relationship positions her to implement strategies quickly, leveraging insights from search analytics, attribution models, customer modeling, and predictive sales data.
"I understand the challenges franchisors face when scaling and launching campaigns," Parsons stated. "My history working with UFG positions me to hit the ground running and implement strategies that capitalize on opportunities uncovered through search, attribution, customer modeling, and predictive sales analytics." Her appointment signals United Franchise Group's commitment to leveraging advanced analytics and technology to support its franchisees' growth and operational efficiency.
The move is significant for the franchising industry, as it highlights the increasing importance of centralized data intelligence in multi-brand franchise organizations. With more than 1,800 franchises across over 80 countries, United Franchise Group's investment in a dedicated intelligence role could set a precedent for how large franchise networks optimize performance and support franchisee success in competitive markets. For more information about United Franchise Group and its affiliated family of brands, visit https://www.UnitedFranchiseGroup.com.
