BitFrontier Capital Holdings, Inc. (OTCID: BFCH), operating as UNLOCKD Inc., has announced the appointment of Jamie Jarrett, co-founder of Ancient Extracts UK, to its Board of Directors, effective immediately. The move solidifies a growing partnership between the two companies as UNLOCKD pursues its strategy of building a diversified international wellness platform through acquisitions and operational execution.
Mr. Jarrett brings extensive experience in building direct-to-consumer wellness brands and ecommerce businesses. Over the past decade, he has focused on ecommerce, digital advertising, customer acquisition, and wellness product commercialization. Together with Stephen Wycherley, he built Ancient Extracts UK into a wellness brand serving customers across the United Kingdom, offering functional mushroom products, botanical wellness solutions, and other health-focused items. The company is currently generating approximately £72,000 (about US$97,000) in monthly revenue, representing an annualized run rate of roughly £864,000 (approximately US$1.16 million). Ancient Extracts UK projects it can scale to an annual revenue run rate of about US$5.0 million within the next 12 months, given appropriate growth capital.
UNLOCKD and Ancient Extracts UK have been collaborating on ecommerce strategy, digital marketing, product sourcing, and commercialization efforts in recent months. Management believes these initiatives strengthen UNLOCKD’s operating platform and support future growth, including further expansion of its international wellness portfolio.
“Jamie’s appointment to our Board reflects much more than the addition of an accomplished entrepreneur,” said John P. Gorst, CEO of UNLOCKD. “Our organizations have developed a strong working relationship, and we’ve been collaborating across multiple operational initiatives for several months. Jamie brings valuable experience building consumer wellness brands through disciplined ecommerce execution, digital marketing, and customer acquisition. His perspective will strengthen our Board as we continue executing our strategy of building a scalable international wellness platform focused on creating long-term shareholder value.”
Mr. Jarrett commented: “I’m honored to join the UNLOCKD Board of Directors at such an exciting time in the Company’s evolution. Over the past several months, I’ve had the opportunity to work closely with John, Jordan, and the broader management team, and I’ve been impressed by their long-term vision, disciplined approach, and commitment to building a world-class wellness platform. I look forward to contributing my experience in ecommerce, brand development, and consumer products as we continue pursuing opportunities for sustainable long-term growth.”
UNLOCKD intends to continue pursuing strategic opportunities that broaden its operating platform, expand international relationships, and create long-term shareholder value. For more information, visit www.unlockdinc.com and follow @BFCHco on X for verified company updates.
