Verizon has unveiled a comprehensive customer-focused strategy designed to provide unprecedented value and predictability in its mobile and home network services. The telecommunications giant introduced three key innovations that signal a significant shift in how mobile carriers approach customer retention and pricing.
The cornerstone of Verizon's new approach is an industry-first three-year price lock guarantee. New and existing customers will have their core monthly plan pricing frozen for three years, excluding taxes and fees. This guarantee automatically applies to all myPlan and myHome network plans, with the price lock resetting each time a customer changes their plan.
Complementing the pricing strategy, Verizon is offering a free phone guarantee for customers trading in devices from Apple, Google, or Samsung. Additionally, home internet routers will be provided at no extra cost with every myHome plan, further enhancing the value proposition.
The company is also introducing multiple savings opportunities, including free satellite text messaging on qualifying devices and discounts of over 40% on popular streaming services like Netflix, Max, Disney+, Hulu, and ESPN+. Customers with both mobile and home plans can save an additional $15 per month and receive additional perks.
Verizon's CEO Hans Vestberg characterized this move as a strategic redefinition of consumer relationships, positioning the company to improve customer retention and drive sustainable revenue growth. By offering unprecedented transparency and value, Verizon aims to set a new standard in the telecommunications industry.
