Versus Systems Inc. (NASDAQ: VS) is broadening its audience-engagement portfolio with Drinkfinger, a QR-enabled beverage carrier designed to connect live-event attendees with mobile games, rewards and branded content. The initiative, discussed by CEO Luis Goldner and other leadership on a recent IBN Stock2Me Podcast, targets Latin American markets including Brazil and Mexico, where sporting events, concerts and festivals present opportunities for interactive promotions. The move matters for investors and event organizers because it extends Versus’ reach beyond digital campaigns into physical venues, potentially opening new revenue streams in some of the world’s most active live-entertainment markets.
Drinkfinger complements Versus’ existing products: the Winfinite platform, which offers customizable web-based games for marketing campaigns, and Filter Fan Cam, which uses augmented-reality effects to enhance live-event experiences and create sponsorship opportunities. Together, the portfolio aims to bridge physical venues and digital engagement, giving brands and teams new ways to interact with consumers. For an industry increasingly focused on measurable fan engagement, Versus’ approach could help event promoters and sponsors capture attendee attention in a crowded live-event landscape.
Management also highlighted the growing relationship between artificial intelligence and cybersecurity, stressing the importance of protecting data and digital infrastructure as AI adoption expands. That emphasis is relevant for any company deploying interactive technologies that collect user data at scale, as privacy and security concerns continue to shape consumer trust and regulatory scrutiny. Versus Systems is a provider of gamification and audience engagement technology whose platform enables brands, teams and entertainment partners to create rewarding interactive experiences. More information on Versus Systems and its engagement technologies is available at VersusSystems.com, and the full article can be viewed at https://ibn.fm/m0ozB.
The announcement was distributed through InvestorWire, a specialized communications platform focused on wire-grade press release syndication for private and public companies and the investment community. InvestorWire is one of more than 75 brands within the Dynamic Brand Portfolio at IBN, which delivers services including access to a vast network of wire solutions, article and editorial syndication to 5,000+ outlets, enhanced press release enhancement to ensure maximum impact, social media distribution via IBN to millions of social media followers, and a full array of tailored corporate communications solutions. For Versus Systems, the exposure could raise its profile among investors and partners as it pursues expansion in Latin America and positions its engagement technology at the intersection of live events, digital gaming and AI-era security concerns.
