Raleigh-based Vertical IQ is preparing for a robust 2025 after implementing substantial improvements to its Industry Intelligence platform throughout 2024. The company has expanded its industry profile library to over 920 profiles, covering more than 97% of revenue-generating industries in the U.S. and Canadian economies.
Key product enhancements include localized industry data, a new resource center, expanded co-branding options, and improved data export capabilities. These developments aim to provide sales and advisory professionals with more targeted and accessible industry insights.
Notable additions to the platform include detailed macroeconomic data points, new industry profiles such as Cybersecurity Services and Med Spas, and Merchant Services-focused preparation sheets. These improvements reflect Vertical IQ's commitment to meeting customer needs and providing comprehensive business intelligence.
Beyond product development, the company has also emphasized community engagement through its VIQcares program, which provides employees paid time off for volunteering and supports charitable causes. CEO Bobby Martin highlighted the program's success in fostering a culture of service and community involvement.
David Buffaloe, the company's president, outlined ambitious plans for 2025, focusing on enhancing customer experiences, expanding market reach, and driving product innovations. He emphasized the company's strategic vision to introduce more niche industry content, improve risk assessment capabilities, and offer advanced financial analysis tools.
These developments position Vertical IQ as a forward-thinking leader in industry intelligence, demonstrating a proactive approach to meeting the evolving needs of sales and advisory professionals across various sectors.
