On Veterans Day, General James L. Jones, USMC (Ret.) and Sergeant Major Alford L. McMichael, USMC (Ret.) announced the launch of Veteran Strong, a first-of-its-kind membership organization designed to reward America's Veterans, Service Members, and military families for their service. The organization aims to honor military service with tangible benefits that build credit, build savings, and provide educational, training, and job placement opportunities.
Veteran Strong is guided by a mission to keep Veteran families strong. By bringing together a community of 30 million Veterans, Service Members, and their families, the organization will harness their collective buying power to deliver exclusive value and meaningful savings that members cannot get anywhere else. Membership is only available to Veterans, active-duty Service Members, members of the National Guard and Reserve, and their families.
The announcement, reported by (NewsUSA), comes as many Veterans and military families face new challenges during the transition to civilian life, from building financial security to caring for their families and planning for the future. Veteran Strong seeks to be a reliable partner through every stage of life.
At the heart of the mission are two founders whose decades of military leadership and shared commitment to the nation's heroes have brought them together again. General Jones is a decorated four-star Marine Corps General whose career spanned more than four decades. A Vietnam Veteran, he served as Commandant of the Marine Corps, Supreme Allied Commander Europe (NATO), Commander U.S. European Command, and National Security Advisor. Sergeant Major McMichael is the 14th Sergeant Major of the Marine Corps and later became the first-ever Senior Non-Commissioned Officer for Allied Command Operations at NATO. When General Jones was Commandant, McMichael was his top enlisted advisor, and the two continued their service together at NATO.
"As a proud Veteran, I believe we have an obligation to serve those who have served our country long after they leave the uniform behind," said General Jones, Co-Founder of Veteran Strong. "For many Veterans and military families, the transition to civilian life brings a new set of challenges – from building financial security to caring for their families and planning for the future. We want Veteran Strong to be something military families can count on not just today, but as their needs change over time. At Veteran Strong, your service has its benefits."
Sergeant Major McMichael added, "As an enlisted Marine, I learned that leadership isn't about rank – it's about responsibility. For me, that responsibility has always meant protecting the people I served alongside and making sure they knew someone had their back. That's the commitment we bring to Veteran Strong. We want every Service Member and Veteran to know they're not navigating life after service or having to figure all of that out alone. We've got their backs."
Beginning January 2027, members will have access to exclusive benefits from a range of partners. Experian will help Veterans protect and build their credit with free financial wellness tools and resources designed to improve credit scores and safeguard against identity theft and fraud. Siebert Financial will offer free financial education, investment tools, and $0 online trades. ADT will provide free home security equipment to help keep homes and families safe. Agero Roadside Assistance will offer free roadside assistance and emergency support. NewDay USA will help Veterans and military families achieve homeownership. Georgia Military College will help make higher education more affordable through exclusive tuition savings and access to associate and bachelor's degree programs. Fox Nation will provide a free year of streaming access featuring exclusive programming, documentaries, and content celebrating America's military community.
Additional partners and offerings will be announced in the coming months, bringing members even more savings and benefits across automotive, insurance, and other everyday needs. The launch of Veteran Strong is significant because it leverages the collective buying power of the military community to deliver substantial savings and support, addressing financial and lifestyle challenges that many military families face. To learn more about Veteran Strong, visit www.VSnation.com, beginning November 11.
