Emmy, Grammy, Oscar, and Tony Award-winning entertainer Whoopi Goldberg is set to make a significant appearance at the Cannabis Means Business (CMB) 2025 conference, where she will launch her new hemp-derived beverage, Whoop-Tea.
During the event at the Javits Center in New York City on June 4-5, Goldberg will participate in a fireside chat with CNBC's Tim Seymour. The conversation will explore the rapidly evolving cannabis beverage market and the inspiration behind her new product, developed in collaboration with cannabis beverage brand Pure Genesis.
Goldberg explained her motivation for creating Whoop-Tea, stating, "I wanted to create something that's fun, relaxing, and brings people together—without the hangover." The beverage combines tea, lemonade, and THC, positioning itself as a wellness-focused alternative in the growing cannabis drink segment.
The launch comes at a time of significant expansion in the cannabis beverage market, with consumers increasingly seeking alternative consumption methods and wellness-oriented products. Goldberg's entry into this space represents a notable celebrity endorsement that could potentially accelerate mainstream acceptance of cannabis-infused beverages.
