Wire Industries Inc. Expands with Launch of FantasyWire and Wire Media Group

Wire Industries, Inc., a technology and media company known for its sports betting marketplace WagerWire, has formally established FantasyWire and the Wire Media Group as independent verticals. This strategic move allows the company to operate fantasy sports products and other types of gaming independently of sports betting, while accelerating the growth of its media and affiliate segments.

According to Zach Doctor, Co-Founder and CEO of Wire Industries, the establishment of these new verticals is a planned evolution. Doctor noted, “Our sports betting marketplace WagerWire has demonstrated that players love the optionality provided by a liquid and open market for active bets, while delivering significant player engagement value and cost-effective user acquisition for our partner sportsbooks. Now, we’re introducing this same economic principle to fantasy sports and other types of gaming.”

FantasyWire, now operating as a separate consumer brand under the Wire Technologies umbrella, powers the first-ever DFS pick ‘em marketplace on RealTime Fantasy Sports (RTS), and also offers trading on the WagerWire app. Players can post their line-ups for sale or buy in-progress line-ups using tools like suggested prices and deal scores. FantasyWire's technology was even nominated for Best Fantasy Innovation of 2024 by the Fantasy Sports Gaming Association (FSGA).

The Wire Media Group (WMG) encompasses the company's media network, The Wire, and its affiliate marketing division, The Sports Influencers. Launched in 2023, WMG quickly gained national attention, amassing hundreds of millions of views across social platforms and catching the eye of major outlets such as ESPN, CNBC, USA Today, and the New York Post. In its first year, WMG was shortlisted for a Hashtag Sports Award for Best Sports Betting Content and again in 2024 for Best X Presence, alongside FOX Sports and the NBA.

Under WMG, The Wire serves as a content collective with top-tier creators and networks, including Betr Media, Pro League Network (PLN), The Hammer Betting Network, East Coast Sports Investors, and The Gaming Juice. Content covers a wide range of topics including sports, pop culture, fantasy, sports betting, sports business, and regulatory developments.

Travis Geiger, Co-Founder and Chief Experience Officer, emphasized the significance of media in their ecosystem, stating, “Media is an important piece of our ecosystem as it ties all our offerings together and drives a powerful flywheel effect.” Geiger added that their marketplace generates a continuous stream of engaging content that fuels organic consumer awareness and action. The Wire utilizes A.I. production services to create snackable clips, search-optimized articles, and data visualizations, enhancing discoverability and audience engagement.

Wire Industries is also expanding its gaming verticals with projects like PonyWire, a marketplace for horse racing bets, and ContestWire, for entries in survivor pools and brackets. Additionally, the in-house data department, DataWire, is developing proprietary pricing models and betting tools, as well as insightful content and data visualizations. The full organizational chart of Wire Industries, Inc. can be viewed here.