Scotland-based consumer wellness company Wolfson Group announced that three brands from its portfolio—PhenQ, TestoPrime, and YourBiology—will soon be available on OneLavi.com. This move marks another step in the company's strategy to expand U.S. distribution beyond Amazon, providing an additional online destination for consumers to discover and purchase these products.
The three brands represent distinct areas of the consumer wellness market. PhenQ focuses on weight management, TestoPrime serves the men's wellbeing category, and YourBiology targets women's gut health and everyday wellness. Their addition to OneLavi supports Wolfson Group's broader effort to build a diversified retail and e-commerce presence in the United States.
"Expanding onto OneLavi is another important step in making our brands more accessible to consumers across the U.S.," said the founder and CEO of Wolfson Group. "Amazon has provided us with a strong foundation in the market, and we're now building on that presence by developing additional channels for our portfolio."
The expansion follows a series of U.S. initiatives by Wolfson Group. In September, the company participated in the ECRM Vitamin, Weight Management & Sports Nutrition Session in Palm Beach Gardens, Florida, where it introduced its multi-category portfolio during scheduled retail meetings. Wolfson Group has also been examining how consumer wellness interests increasingly extend across multiple categories, including weight management, cognitive wellness, gut health, men's and women's wellbeing, and healthy ageing.
The company believes its diversified portfolio provides opportunities to serve consumers with different wellness priorities throughout various stages of life. Adding OneLavi to its U.S. distribution strategy reflects an approach of building multiple paths to the consumer rather than relying on a single marketplace or retail channel.
"Our U.S. strategy is about creating a broader and more sustainable distribution footprint over time," the founder said. "Adding new online retail relationships complements what we've already built and gives us another foundation as we continue exploring opportunities across both e-commerce and brick-and-mortar retail."
Wolfson Group said it will continue pursuing additional U.S. distribution opportunities while investing in consumer education, science-led brand development, and long-term growth across its portfolio. For U.S. consumers, the OneLavi launch will offer more ways to access these wellness products, while for the industry, it signals a growing trend of wellness companies diversifying their retail channels to reach broader audiences.
