Workhuman Leads 2025 Baker's Dozen Recognition Services Ranking Based on Customer Satisfaction

HRO Today has released its 2025 Baker's Dozen Customer Satisfaction Ranking for recognition services, identifying the top providers based exclusively on client feedback from over 300 surveys completed by 223 different client companies. The annual ranking, which serves as a critical resource for HR leaders selecting service providers, evaluates companies across three key subcategories: service breadth, size of deals, and quality of service.

Workhuman secured the top position in this year's ranking, followed by Madison Recognition, C. A. Short, Engage2Excel, and Point Recognition rounding out the top five. The ranking methodology employs a predetermined algorithm that weights questions and categories based on importance, calculating scores in all three subcategories as well as an overall composite score. This data-driven approach ensures the results reflect actual client experiences rather than editorial opinion.

The significance of this ranking extends beyond mere recognition, as HR leaders heavily rely on HRO Today's Baker's Dozen rankings across six different categories when making critical vendor selection decisions. For the full list of winners and detailed rankings, visit https://www.hrotoday.com. The survey data is collected annually through online surveys distributed directly to buyers via HRO Today mailing lists and indirectly through service providers, ensuring comprehensive market coverage.

This ranking matters because it provides objective, data-backed insights into which recognition service providers are delivering the highest levels of customer satisfaction in an increasingly competitive HR services market. Organizations investing in employee recognition programs can use these findings to make informed decisions that impact employee engagement, retention, and overall organizational culture. The recognition services industry plays a crucial role in helping companies maintain motivated workforces, particularly in challenging economic environments where employee appreciation becomes even more critical for talent retention.

The Baker's Dozen rankings represent one of the most trusted resources in the HR industry, with HRO Today and HRO Today Global offering the broadest and deepest reach available to senior-level HR decision-makers. Only organizations earning the highest ratings from their customers across all evaluation criteria qualify for inclusion in the prestigious ranking, making it a valuable benchmark for service excellence in the human resources sector.