Award-Winning Designer Jianming Li to Lead Brand Expansion at Prestigious U.S. Footwear Events

NW Unicorn LLC has appointed Jianming (Nicolas) Li as Lead Designer to spearhead brand development at two prominent U.S. footwear industry events, positioning the company for strategic market growth and innovation in children's and barefoot footwear.

Li, an internationally recognized designer with multiple prestigious awards, will lead brand presentations for two distinct projects: PIGYPIGY, a children's barefoot footwear brand, and BLACK CICADA, a minimalist footwear line. At the Footwear Show New York Expo (FSNYE) 2025, Li will oversee PIGYPIGY's U.S. market launch, focusing on product development and engagement with key industry buyers.

The Barefoot Shoe Expo 2026 will feature Li as Footwear Design Director for the BLACK CICADA project, the world's only trade show exclusively dedicated to barefoot and anatomical footwear. This platform will enable Li to showcase technical innovations and connect with medical professionals and industry media.

Both events represent critical opportunities for NW Unicorn LLC to establish market presence. FSNYE/FFANY Market Week is renowned for shaping industry trends, while the Barefoot Shoe Expo attracts over 120 global brands focused on health-driven design.

NW Unicorn LLC President Wayne Alan Hsu emphasized Li's potential to set new standards in creativity and commercial success, highlighting the strategic importance of these events for the company's expansion into the U.S. market.