Public markets have increasingly embraced sports franchises and related companies, with sports-related stocks across multiple categories delivering strong gains in recent years according to a Profluence analysis. Brera Holdings PLC (NASDAQ: BREA), an Ireland-based international holding company, has positioned itself to capitalize on this trend through its multi-club ownership strategy spanning Europe, Africa, and Asia.
The company recently completed its majority acquisition of SS Juve Stabia, which now competes in Italy's Serie B. During the 2024-25 season, Juve Stabia's squad value increased by 245% to $32 million, demonstrating the significant value creation potential of Brera's approach. The company is one of only two multi-club ownership groups active in Italy's Serie B, alongside the City Football Group.
Brera's strategy emphasizes portfolio growth, bottom-up value creation, and developing fan-to-investor pathways. The company is expanding its global portfolio of men's and women's football clubs, offering investors direct access to the growing sports investment market. This approach comes as institutional and retail investor interest in public sports stocks has surged in recent years.
The multi-club ownership model is increasingly attracting capital as investors seek exposure to the sports franchise market. Brera's operations and updates are available through the company's newsroom at https://ibn.fm/BREA. The growing acceptance of sports-related investments in public markets represents a significant shift from historical patterns where only a handful of clubs and sports organizations were publicly traded.
