Brickheads Toy Company Brings European LEGO Star Wars Magazine to U.S. Subscribers

Brickheads Toy Company, a Colorado-based retailer specializing in rare and European-exclusive LEGO products, has launched a subscription service for the LEGO Star Wars Magazine in the United States. The monthly publication, previously available only in Europe, features collectible minifigures, foil packs, trading cards, posters, and comics that were inaccessible to American fans through regular retail channels.

Until this announcement, U.S. collectors and families had to import individual copies from European outlets at premium prices. Brickheads Toy Company addresses this market gap by offering direct delivery with free shipping across the United States, ensuring subscribers receive every new issue without the complications and costs of international importing. The service guarantees access to exclusive content not available through American LEGO distribution channels.

Matt Null, founder of Brickheads Toy Company, stated that the company has built its business on providing access to items unavailable elsewhere in the U.S. He emphasized that the LEGO Star Wars Magazine represents one of the most consistent and exciting products in the LEGO fan community, making its availability significant for American enthusiasts. The subscription includes monthly delivery of the official magazine imported from Europe, with each issue containing cover-mounted LEGO minifigures or mini builds.

Additional features include Star Wars-themed puzzles, comics, activities, and posters. Subscribers also have the option to access German-language editions that include unique extras not found in other versions. The magazine is available through https://brickheads.co, where customers can sign up for the subscription service.

This expansion matters because it democratizes access to collectible content that was previously geographically restricted, potentially influencing how specialty retailers bridge international product gaps. For the toy industry, it demonstrates how niche e-commerce businesses can create new distribution channels for exclusive products, benefiting collectors and families seeking unique items. The move may also impact secondary markets where these magazines and minifigures were sold at inflated prices due to import scarcity.