Enterprise sales professionals struggling to build relationships and access decision-makers may find a new resource in Chuck Pisciotta’s revamped ITS WHO YOU KNOW program. Following overwhelming interest in his three-day group workshop, Pisciotta is moving to one-on-one online video calls, offering personalized guidance tailored to individual challenges in strategic account growth.
The shift responds to demand for more focused support in an area where technical expertise alone often falls short. Pisciotta, who began his career at Bell Labs and later helped launch AT&T Data Security Services, brings decades of experience in software, professional services, global sales leadership, marketing, mergers and acquisitions, corporate development, and strategic business development. He currently operates under the Peak Performance brand, advising professionals and organizations on relationship-driven business growth.
“Throughout my career, I’ve seen that technical expertise and product knowledge matter, but relationships are what ultimately create opportunity,” Pisciotta said. “Trust opens doors, credibility creates momentum, and strong professional networks generate value for years to come.”
The individual program begins with a 30-minute video call for $100, during which Pisciotta learns about the participant’s challenges and discusses strategies tailored to their needs. Follow-up video sessions are one hour and cost $150 each, or $650 for a package of five sessions. Those interested can Click to register for an introductory video call.
This move matters because enterprise sales increasingly depends on trusted relationships to unlock high-stakes opportunities. Pisciotta’s central principle—that opportunity follows relationships—challenges the common focus on product features and technical know-how. By offering one-on-one sessions, he aims to help sales executives gain early access to decision-makers and stabilize at-risk accounts, which can protect recurring revenue and drive long-term business value.
For companies, the implications are significant. In a competitive landscape, the ability to build and leverage professional networks can differentiate top performers. Pisciotta’s program underscores that relationship-building is a skill that can be developed, not just an innate talent. As organizations seek to grow strategic accounts, investing in relationship-driven sales training may yield substantial returns.
Pisciotta also offers conference speaking and advisory services, extending his reach to organizations seeking to embed relationship-building into their sales culture. His experience launching AT&T Data Security Services and leading global sales initiatives lends credibility to his approach. As enterprise sales cycles grow more complex, the demand for such targeted coaching is likely to rise.
For sales professionals, the opportunity to work directly with a veteran like Pisciotta could be a catalyst for career growth. The personalized format allows for addressing specific obstacles, from gaining access to decision-makers to protecting key accounts. In an era where digital tools abound, the human element of trust and credibility remains irreplaceable—a point Pisciotta has built his career on.
