Comcast Awards $500,000 in Grants to Southern Colorado Small Businesses

Comcast has distributed $500,000 in grants and services to 100 small businesses in Southern Colorado as part of its RISE program, marking a significant investment in local economic development. The initiative, which includes technology makeovers, marketing assistance, and coaching sessions, is designed to empower small businesses and foster sustainable growth in the region.

Southern Colorado was selected as one of only five communities nationwide for the 2024 Comcast RISE program, highlighting the area's potential for economic expansion. The program, which evolved from a pandemic recovery initiative to a broader economic growth catalyst, aims to provide crucial support to businesses that form the backbone of local economies.

J.D. Keller, Regional Senior Vice President of Comcast Mountain West Region, emphasized the company's commitment to small business success, stating, "Our mission for Comcast RISE is to ensure these businesses can prosper, thrive, and create a sustainable impact across Colorado." This focus on long-term sustainability underscores the program's potential to drive lasting economic benefits in the region.

The impact of the RISE program is already evident among recipients. Erin Welch, owner of RAD Hostel in Colorado Springs, expressed confidence that the marketing and technology assistance would help increase occupancy and improve guest experiences. Similarly, Rique Lucero of ColorSplashPaintball in Pueblo views the grant as an opportunity for a fresh start and business growth.

Comcast's investment extends beyond financial support, as demonstrated by the recent Comcast RISE Day event held at the United States Olympic and Paralympic Museum in Colorado Springs. The gathering provided networking opportunities and connected businesses with local resources, including the Colorado Springs Chamber and EDC, the BBB of Southern Colorado, and the Pikes Peak Small Business Development Center.

The RISE program's focus on technology and marketing assistance is particularly noteworthy in today's digital-first business environment. By equipping small businesses with the tools and knowledge to compete in the digital marketplace, Comcast is helping to bridge the technology gap that often challenges smaller enterprises.

As part of Comcast's broader Project UP initiative, which commits $1 billion to advance digital equity, the RISE program aligns with larger efforts to promote economic mobility and innovation. This comprehensive approach suggests that the benefits of the program could extend beyond the immediate recipients, potentially catalyzing wider economic improvements in Southern Colorado.

The selection of Southern Colorado for this program highlights the region's economic potential and could attract further investment and attention to the area. As these 100 businesses leverage their new resources, they may serve as examples of growth and innovation, potentially inspiring other entrepreneurs and attracting more business to the region.