The sale of Dreamstarters Publishing by founder Mike Fallat represents a significant strategic shift in the entrepreneurial publishing and marketing landscape, highlighting the growing importance of integrated systems that combine authority building with automated customer acquisition. While terms of the sale and the acquiring party remain confidential due to a non-disclosure agreement, the transaction includes a revenue-share arrangement, indicating the continued value of the publishing systems developed. During its operation, Dreamstarters Publishing successfully published more than 438 Amazon bestselling books, establishing a reputation for creating repeatable systems that help business owners use books as growth tools.
Fallat is now directing his full attention toward teaching entrepreneurs how to build scalable marketing systems and establish themselves as industry leaders. This new direction is facilitated through a partnership with an online training company via Market Leader Publishing, which focuses on helping business owners publish books that build authority and integrate directly into automated marketing funnels. Market Leader Publishing has been named the preferred publishing partner of Fallat's marketing agency, Lead Marketing Company, creating a unified ecosystem where published content, automation, and customer acquisition work in concert.
The core of Fallat's strategy now revolves around scaling Lead Marketing CRM, his agency that specializes in GoHighLevel-based marketing mastery. The agency offers full funnel builds, CRM automation, AI-driven follow-up, and done-for-you services, supported by a dedicated team of virtual assistants known as GHL Marketing Pros who provide hands-on implementation for businesses using HighLevel software. Fallat emphasized the transformative role of technology, stating, "AI has completely changed what's possible in both publishing and marketing. Creating a book is faster than ever, but the real leverage comes from what happens after it's published. With GoHighLevel and the systems we've built, entrepreneurs can now turn a book into a lead engine and a fully automated growth platform."
This transition from a pure publishing focus to an integrated marketing automation model reflects broader industry trends where content creation is increasingly viewed as the starting point for sophisticated customer relationship management. The sale of Dreamstarters Publishing, which successfully published hundreds of bestselling titles, demonstrates that established publishing systems retain significant market value. More importantly, it signals a maturation in how entrepreneurs approach business growth, moving from isolated tactics to comprehensive ecosystems where every element—from book publishing to lead follow-up—is connected and automated.
For business owners and the marketing industry, this development matters because it represents a practical blueprint for scaling service-based businesses. By combining the authority-building power of published books with the efficiency of automated marketing systems, entrepreneurs can potentially generate consistent leads while saving time on manual processes. The partnership between Market Leader Publishing and Lead Marketing Company creates a pathway for business owners to establish credibility through publishing and then systematically convert that credibility into customer relationships using platforms like GoHighLevel. As automation and AI continue to reshape marketing, this integrated approach may become increasingly essential for competitive differentiation and sustainable growth.
