Edun Appoints Cannabis Industry Veteran as VP of Sales to Drive Expansion of Premium Products

Edun, a Colorado-based developer of premium live rosin cannabis products, has appointed John "Trey" Brock as its new vice president of sales, signaling the company's aggressive expansion plans in the competitive cannabis market. Brock brings more than a decade of experience from prominent Colorado cannabis companies including Native Roots Cannabis Co., DabLogic, and Verde Natural, positioning him to drive revenue growth and develop key partnerships for the growing company.

The appointment comes as Edun expands its sales team with the addition of Sales Executive Graham Proctor, both reporting directly to CEO Jimmy Brinkerhoff. This strategic hiring reflects the increasing consumer demand for premium, sustainably produced cannabis products in a market increasingly dominated by mass production methods. Brinkerhoff emphasized that both Brock and Proctor are "true cannabis enthusiasts with longstanding appreciation of the plant," making them ideal representatives for Edun's mission-driven approach.

Brock's extensive background in research and development, marketing, and production, combined with Proctor's success in brand growth, is expected to accelerate Edun's market presence while maintaining the company's commitment to regenerative natural farming practices. These practices represent a significant departure from conventional cultivation methods that prioritize yield and cost efficiency over product quality and environmental sustainability.

Launched in 2021, Edun has positioned itself as a disruptor in the cannabis industry by focusing on beyond-organic cultivation processes that marry traditional horticulture with cutting-edge technology. The company's product line includes solventless live rosin offerings such as cold cure badder, sauce, vape carts, live rosin infused pre-rolls, and gummies made with either live rosin or RSO, all available through their website at https://Edun.co.

Brock expressed enthusiasm about joining a company that shares his passion for the plant, stating, "It is a real dream come true to find a company with the same passion and respect for the plant that I have had since well before I joined the industry." He emphasized the significance of Edun's cultivation methods, noting that "the impact of our cultivation methods and processes cannot be understated" as he prepares to promote the company's products across Colorado.

The appointment and team expansion come at a critical time for the cannabis industry, where consumer preferences are shifting toward transparent, sustainable, and high-quality products. Edun's focus on regenerative farming and premium extraction methods represents a growing segment of the market that prioritizes product integrity over mass production, potentially influencing industry standards and consumer expectations nationwide.