Fully Promoted, a global branded apparel and promotional products franchise, concluded its 25th year with notable systemwide sales growth and international development in 2025. The company reported an increase in global systemwide sales year-over-year, driven by higher-value orders and expanding enterprise relationships across key industry verticals. This performance occurred as many distributors faced a challenging environment characterized by macroeconomic pressures, shifting purchasing cycles, and tariff-related cost fluctuations.
The brand's growth is attributed to its franchise model and strategic focus on value creation rather than commoditized transactions. In 2025, Fully Promoted signed 57 new franchise agreements, including resales, and launched 34 new locations worldwide. These openings included 20 in the U.S., 12 in Australia, one in Canada, and one in Mexico. The company also expanded its global reach by welcoming three new master franchise partners: Deepika Suresh Kumar in India, Prakash Inani in Ireland, and Aldaric Ndeffo in Cameroon, extending operations into Asia, Europe, and Africa.
Several franchise owners achieved significant sales milestones during the year. Fully Promoted Cleveland East and Fully Promoted Cleveland West in Ohio, along with Fully Promoted Grand Rapids, Michigan, surpassed $1 million in annual sales for the first time. Meanwhile, Fully Promoted of Southern New Hampshire (Bedford) and Fully Promoted Albuquerque, New Mexico exceeded $2 million in annual sales. "Our franchisees delivered exceptional work this year, and it's creating real momentum across our system," said Andrew Titus, President of Fully Promoted.
The company notes a fundamental shift in how businesses approach branded merchandise, moving away from simple swag or giveaways toward selecting the right product for the right audience to influence engagement, retention, or loyalty. "The conversation has been shifting from transactions to impact and outcomes, and that's where our model thrives," Titus explained. This shift is accelerating as younger professionals increasingly hold purchasing authority, influencing both preferences and buying behavior. This demographic change has fueled demand for premium, longer-lasting products in areas such as onboarding, recognition programs, and corporate gifting.
To support continued network growth, Fully Promoted added two new team members: Nick Machemehl as Business Advisor and Heidy Llorens as Marketing & Technology Coordinator. The company also elevated Tyler Sherwood to Director of Marketing & Technology, building on his role of streamlining digital and technological efficiencies to optimize customer loyalty and franchisee profitability. Fully Promoted is part of the United Franchise Group family of affiliated brands and consultants, providing franchise owners access to a global network and over three decades of franchising experience. For more information, visit https://www.fullypromoted.com.
"The foundation of Fully Promoted has always centered around supporting franchisees in a growing and evolving category," said Ray Titus, Chairman and CEO of United Franchise Group. "What we saw in 2025 reinforces that our franchise system is positioned for the next phase of expansion. The demand for more thoughtful branded merchandise is rising, and Fully Promoted is meeting that demand through a modern, consultative approach that resonates with today's buyers." The brand's performance indicates resilience and adaptability in a competitive market, highlighting the growing importance of strategic, outcome-driven promotional merchandise in modern business practices.
