Golden Matrix Group (NASDAQ: GMGI) has launched Version 2.0 of its AI-powered casino game recommender, developed by its subsidiary, Meridianbet. This update is aimed at the iGaming segment and aims to improve user engagement, retention, and revenue performance through enhanced personalization and tracking capabilities.
The updated V2 recommender processes a broader dataset, including player behaviors and demographics, to deliver more precise game recommendations tailored to individual preferences. This enhancement leverages advanced AI-driven insights, which are expected to drive higher player value and extended playtime.
Initial data from the V2 launch indicates significant increases in user interaction and retention. Personalized recommendations are proving effective in driving higher player value and longer engagement periods.
Version 2.0 is now fully operational on core Meridianbet websites featuring casino games, with plans to extend its functionality to mobile apps. This wide-ranging rollout is expected to further boost user engagement and platform profitability.
The V2 upgrade is a strategic component of Golden Matrix Group's efforts to leverage AI and data analytics in the iGaming sector. Under the Meridianbet division, this enhancement strengthens the company’s market position and supports ongoing efforts to achieve sustainable growth.
