Graze Craze Launches Wine Pairing Board with Certified Sommelier to Simplify At-Home Wine Experiences

Graze Craze, the nation's largest charcuterie franchise, has launched a Wine Pairing Board in partnership with certified sommelier Warner Boin Dowlearn, creating what the company describes as a first-of-its-kind charcuterie experience. The collaboration aims to simplify wine pairing for consumers by combining Graze Craze's handcrafted charcuterie boards with Dowlearn's wine expertise through an accompanying Pocket Guide to Wine Pairings.

The timing of the launch coincides with the holiday season, positioning the product for seasonal entertaining needs. Each board includes sweet and savory foods selected to complement various wine types, while the pocket guide provides educational content developed in collaboration with Dowlearn's company, Confidence Uncorked. The guide covers red, white, rosé, and sparkling wines, offering what Dowlearn calls "snob-free" pairing advice that removes uncertainty for consumers who may feel intimidated by wine selection.

Dowlearn, who has built a significant following on social media platforms including TikTok and Instagram, emphasized the shared philosophy behind the partnership. "We both share a belief that wine should be fun, approachable and delicious, but many people still worry that they'll make the 'wrong' choice," she said. "We've removed the uncertainty with Graze Craze's stunning Wine Pairing Board and the Pocket Guide."

The Wine Pairing Board is available in three sizes to accommodate different group sizes and occasions. The Large board serves up to 20 people and targets corporate events or large private tastings, while the Small board serves up to 10 for intimate gatherings. The Picnic Box serves up to four people and is positioned for date nights or girls' nights in. All boards feature Graze Craze's signature combination of premium meats, cheeses, fresh fruits, vegetables, and house-made sauces, dips, and jams arranged by what the company calls its "Grazologists."

Cory Hibbard, President of Graze Craze, described the collaboration as more than just a new product. "This collaboration is more than just a new product; it's an experience," Hibbard said. "Our guests have been asking for something that feels upscale but still approachable, and Warner helped bring that vision to life. It's a fun way to feel more confident in your wine choices, while enjoying the high-quality product Graze Craze is known for among charcuterie lovers."

The product launch represents a strategic expansion for Graze Craze within the experiential food category, combining entertainment with dining in a format designed for at-home consumption. The Wine Pairing Board is available nationwide at participating locations for in-store pickup, delivery, and catering. Consumers can find more information about Graze Craze locations and menu at https://www.grazecraze.com. The Pocket Guide to Wine Pairings is available while supplies last, creating what the company describes as a charcuterie experience unlike any other that offers sophisticated insights into wine pairing enjoyed in the comfort of home.