Hispanic Motor Press Announces Finalists for 2025 Vehicle Awards
TL;DR
The top three vehicle finalists for the 2025 Hispanic Motor Press Awards were selected based on key automotive purchase drivers for Hispanic consumers, giving car manufacturers a competitive edge.
The 15th annual HMPA jury panel evaluated over 200 vehicles based on advancements in technology, safety features, infotainment, and cleaner mobility solutions to determine the top three selections by category.
The HMPA jury panel's selection of vehicle finalists aims to guide Hispanic car buyers towards adopting clean and safe transportation, enhancing their vehicle experience and empowering them with information.
Meguiar’s, a leading car care brand, has been supporting car culture since 1901 and is equally passionate about developing the best possible surface care products and fostering genuine relationships with enthusiasts worldwide.
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The Hispanic Motor Press (HMP) has unveiled the finalists for its 2025 Hispanic Motor Press Awards (HMPA), spotlighting top vehicles across five categories that cater to Hispanic consumer preferences. This announcement comes at a time when Hispanic buyers represent one in four new vehicle purchases in the United States, signifying their substantial impact on automotive sales trends.
Ricardo Rodriguez-Long, founder of the Hispanic Motor Press, emphasized the importance of these awards, stating, "Automotive sales momentum is largely determined today by the Hispanic consumers." He noted that the HMPA aims to guide Hispanic car buyers while promoting the adoption of clean and safe transportation options.
The finalists span five categories: Electric Vehicle, Family Vehicle, Pickup Truck, Sports Utility Vehicle, and Luxury Vehicle. Notable contenders include the Chevy Equinox EV, Hyundai Santa Fe, Ford Ranger, Kia Sorento Hybrid, and Genesis GV80 Coupe. These selections were made based on key factors such as overall design, safety, economy, performance, and price.
This year's HMPA is presented by Meguiar's, a leading car care brand, recognizing the significance of the Hispanic market in the automotive industry. The partnership underscores the growing attention major brands are paying to Hispanic consumers' preferences and purchasing power.
The jury panel, comprising independent Hispanic automotive journalists and industry influencers, evaluated over 200 vehicles before selecting the finalists. Their assessment focused on features that align with Hispanic consumers' needs and desires, including technology integration, environmental considerations, and overall ownership experience.
Winners will be announced on November 21 at the LA Auto Show – AutoMobility LA, with the awarded vehicles to be showcased throughout the event. This prominence at a major auto show further highlights the increasing influence of Hispanic consumers in shaping automotive trends and marketing strategies.
As the automotive industry continues to evolve with advancements in electric vehicles, safety technologies, and infotainment systems, the HMPA serves as a crucial guide for both consumers and manufacturers. It not only helps Hispanic buyers make informed decisions but also provides valuable insights for automakers looking to capture this significant market segment.
The recognition of these finalists and the upcoming awards ceremony reflect the auto industry's acknowledgment of the Hispanic market's growing importance and the need for targeted approaches in vehicle design, marketing, and sales strategies to meet the specific preferences of this influential consumer group.
Curated from News Direct
