HITN Media, through its preschool streaming platform Edye and wellness brand Vida y Salud, will present a Spanish-language townhall titled “Los niños y el tiempo en pantalla” (Children and Screen Time) on Sunday, September 13 at 8:00pm EDT/PDT on HITN TV. The program will also be available for free on HITNGO, allowing families to watch at their convenience. Hosted by journalist Nathalia Ortiz, the townhall brings together specialists to discuss one of the most complex challenges of modern parenting: the relationship between preschoolers and electronic devices.
The discussion features Dr. Nidsy Mejía Roque, a developmental and behavioral pediatrician and member of the American Board of Pediatrics, and Dr. Fernanda Lucchese-Lobato, a pediatric neuropsychologist. It also includes insights from Dr. Thresia Gambon, spokesperson for the American Academy of Pediatrics (AAP); Matías Dodel, PhD, professor at the Catholic University of Uruguay; and Lina Acosta Sandaal, a development expert and founder of Stop Parenting Alone. In-person surveys conducted by parenting blogger Mariela Irala add real-world perspectives.
Guillermo Sierra, EVP and Head at HITN Media, emphasized the urgency of the topic: “This issue is urgent and highly relevant to our Latino audiences: the trends we see in the United States often set the tone globally, and parents need to be empowered with clear, evidence-based information that is guilt free.” He added that both Vida y Salud and Edye follow AAP recommendations and work alongside parents to promote a healthy relationship with technology that prioritizes guidance, context, and content quality—without turning screens into a constant source of conflict.
The townhall avoids blaming parents and instead poses key questions: Is it just about screen time, or does content matter too? How do viewing habits and whether children are alone or accompanied shape their experience? What activities and relationships get displaced? When should adults step in, and how can limits be set without conflict? At the heart of the discussion are the American Academy of Pediatrics digital media guidelines, which encourage reflection on the quality and context of digital experiences, rather than focusing solely on the number of minutes.
“Los niños y el tiempo en pantalla” aims to empower families to make informed decisions. The message is clear: it’s not about being perfect parents, but about being present, staying informed, and building a healthier relationship with technology—for both children and adults. This is the first of many initiatives HITN will roll out on this important topic. “We want to lead the movement, initiate a critically important conversation, and empower parents to manage this challenge for the benefit of their children,” Sierra added.
The initiative underscores the growing need for evidence-based guidance as screens become ubiquitous in early childhood. For Hispanic families, who often face a lack of Spanish-language resources, this townhall provides accessible, culturally relevant information. It also highlights the role of media in shaping public health conversations. By following AAP guidelines, HITN Media and its brands Vida y Salud and Edye (VidaySalud.com, edye.com) are positioning themselves as trusted sources for health, wellness, and child development content. The program’s availability on HITNGO and HITN TV ensures broad reach, potentially influencing how millions of Spanish-speaking families approach screen time. As digital media continues to evolve, such initiatives may set a precedent for responsible content that supports, rather than replaces, parental guidance.
