Veteran music industry professional Brad Stewart has released The Music Business Playbook, a comprehensive guide designed to help independent musicians navigate the business aspects of their careers. Drawing on over two decades of experience, Stewart provides a practical roadmap for artists seeking to build sustainable careers while maintaining creative control.
The book addresses a critical gap in the industry where musicians must function as creators, marketers, and entrepreneurs simultaneously. Stewart emphasizes that understanding business fundamentals represents the highest return investment an artist can make, stating that the highest cost in the industry is what artists don't know. The Music Business Playbook aims to eliminate this disadvantage by providing actionable knowledge.
Structured as a step-by-step guide, the book covers essential pillars of a successful music business including branding, royalties, touring, publishing, merchandising, marketing, and legal protection. It progresses from foundational setup to advanced strategies such as sync licensing, audience data analytics, and long-term career planning. A key focus is helping artists understand and claim various revenue streams, including music royalties, publishing income, and performance rights that often go unclaimed.
Stewart provides guidance on assembling and managing professional teams including managers, booking agents, publicists, and legal advisors to support long-term growth. The book also offers practical strategies for monetizing live performances, creating innovative merchandise, and strengthening fan relationships. For opportunities beyond traditional music sales, Stewart provides insight into placing music in film, television, commercials, and games through sync licensing.
The timing of this release is significant as the music industry continues to evolve rapidly with shifts in streaming platforms, social media dynamics, and consumer behavior. The Music Business Playbook provides tools for artists to adapt to these changes and remain relevant in the marketplace. Rather than focusing on theory alone, Stewart emphasizes real-world application, helping artists build systems that support measurable progress and financial sustainability.
Stewart's perspective is informed by his work with artists across all career stages through his Stewart Entertainment Agency and his development of the software Music Mogul AI. His approach advocates for artist-first business practices that prioritize transparency and integrity. The book is available in digital format and is accessible through major online retailers.
For independent artists operating in an increasingly complex industry landscape, The Music Business Playbook represents more than just another instructional guide. It provides a framework for moving beyond trial-and-error approaches to operating with intention, structure, and informed decision-making. By demystifying contracts, royalties, and industry systems, the book gives independent artists tools to protect their work, maximize income, and pursue professional representation on their own terms.
