International Congress on Journalism and Communication Explores Cultural Significance of Holy Grail Route

The town of Massamagrell, Valencia, recently hosted the III International Congress on Journalism and Communication: The Way of the Holy Grail (III CIDyPECSG), bringing together experts from various fields to explore the cultural and historical significance of the Holy Grail Route. The two-day event focused on the route's journey through Spain, France, and Italy, emphasizing its potential for sustainable tourism and cultural exchange.

The congress began with a solemn tribute to the victims of recent floods in Valencia, setting a tone of reflection and community support. Over the course of the event, presentations and discussions covered a wide range of topics, including the route's Mediterranean connections, the role of public institutions in preserving cultural heritage, and the integration of traditional narratives with modern technology.

A key focus of the congress was the potential of the Holy Grail Route to serve as a unifying element for European identity and cooperation. Experts discussed strategies for engaging youth through educational and cultural exchanges, highlighting the opportunities offered by programs such as Erasmus+. The event also addressed the importance of sustainable and regenerative tourism practices, with Dr. Fernando Molina Pons presenting a model for "circular and regenerative" tourism based on identity-driven cultural routes.

Digital innovation played a significant role in the discussions, with experts exploring how media and technology can amplify the cultural relevance of the Holy Grail Route. Presentations covered topics such as the use of data analysis and storytelling in promoting cultural tourism, as well as the potential for audiovisual projects to shape public perceptions of shared cultural heritage.

The congress concluded with a call to action, emphasizing the need for a network of regenerative and solidarity-driven intelligent routes connecting the Holy Grail Route with other European Cultural Itineraries. Participants also discussed the creation of a joint technical office to validate and enhance metrics of social, economic, and environmental impact for municipalities along these routes.

This event underscores the growing recognition of historical routes as dynamic tools for economic regeneration, cultural exchange, and sustainable tourism. By bringing together experts from diverse fields, the congress has laid the groundwork for future initiatives that aim to preserve and promote the cultural legacy of the Holy Grail while addressing contemporary challenges in tourism and heritage preservation.