Switzerland’s largest influencer marketing agency, Kingfluencers AG, together with its parent company naoo AG, will present new perspectives on influencer marketing in retail at the Swiss Omnichannel Forum on 21 October 2026 at The Dolder Grand in Zurich. The announcement, made via NEWMEDIAWIRE, highlights how influencer campaigns can be combined with innovative technologies to help brands acquire and retain customers more effectively.
Dr. Thomas Wolfensberger, founder of naoo and Chairman of the Board of Directors of Kingfluencers AG, will deliver a presentation entitled “From Feed to Store. From Store to Loyal Customer.” He will demonstrate how influencer marketing can be leveraged across the entire customer journey—from initial inspiration to purchase and long-term customer loyalty. The forum brings together leading representatives from the retail and technology sectors, including companies such as Zalando, Manor, Globus and SAP, and focuses on the future of retail and the increasing convergence of digital and physical customer experiences.
Kingfluencers, one of the largest influencer marketing agencies in the DACH region, manages a network of more than 4,000 creators and over 300 brand clients. The agency helps companies authentically engage target audiences, build brand awareness and achieve measurable marketing objectives. In his presentation, Wolfensberger will show how the impact of influencer campaigns can extend beyond traditional social media channels by combining creator content, community building and targeted customer activation. This approach enables brands to inspire consumers, drive purchasing decisions and increase visits to physical stores.
The naoo social media platform complements Kingfluencers’ service offering. Through its so-called naoo Worlds, brands can build their own digital communities, connect creator content with products, offers and events, and engage with their target audiences over the long term. “Influencer marketing has become one of the most powerful tools in modern brand communication,” said Dr. Thomas Wolfensberger. “Kingfluencers combines creative excellence with extensive experience and a unique creator network. Through innovative approaches and technologies such as naoo, we aim to offer our clients even more opportunities to turn attention into lasting customer relationships and measurable business results.”
The participation at the Swiss Omnichannel Forum underscores the ambition of Kingfluencers and naoo to actively shape the future of influencer marketing and provide brands and retailers with innovative solutions for an increasingly connected customer journey. For retailers facing pressure to bridge online and offline channels, the presentation signals a potential shift toward influencer strategies that deliver measurable in-store impact and long-term loyalty. The full release is available on www.newmediawire.com.
